Marketing and PR
What's the difference between marketing, advertising and PR?
But the way you execute your PR campaign depends on what your goals are. Public Relations involves a variety of programs designed to maintain or enhance a company's image and the products and services it offers. Successful implementation of an effective public relations strategy can be a critical component to a marketing plan. A public relations PR strategy may play a key role in an organization's promotional strategy. A planned approach to leveraging public relations opportunities can be just as important as advertising and sales promotions.
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Public relations is one of the most effective methods to communicate and relate to the market. It is powerful and, once things are in motion, it is the most cost-effective of all promotional activities.
In some cases, it is free. The success of well-executed PR plans can be seen through several organizations that have made it a central focus of their promotional strategy.
Public Relations vs. Marketing
Intel, Sprint and Microsoft have leveraged public relations to introduce and promote new products and services. PR manages the dialog with consumers, whether they are your customers yet or not. That happens directly, via social media, and through more traditional media channels. Corey Kronengold —Eyeview There should be no difference.
All forms of communication should be integrated together — and that includes how you answer the phone, sign your email, post to Twitter and Facebook, etc. Communication should involve all available tools. Customer service also should be considered part of communications because if your customer service sucks, nothing else that you say matters. Use of media — traditional and non-traditional — are optimized using key messages, delivered in the right markets, via engagement methods.
The ultimate goals are to drive awareness, consideration and intent and also to reinforce the value and decision of doing business with you.
MarCom is essentially the creative element — the design and application, the execution of the Marketing strategy which is infused through PR as well. Effective marketing never forgets that its purpose is to generate revenue with current and new customers.
Put another way, marketing Is the ability to have what the customer wants, while sales is the ability to motivate the customer to want what you have. Too often the pursuit of revenue forgets that sales will fail without the marketing foundation. Effective marketing earns trust through every contact and transaction, and addresses the full array of constituents both outside and inside the organization.
Demotivated employees cripple effective marketing. The best definition of PR comes from the master, Harold Burson, who wrote it a year ago at age All are awful. They sound like they come out of a Dilbert cartoon.
How PR Can Help in Marketing Your New Business
MarCom done right is the well-coordinated integration of all communications resources to achieve the marketing objectives. MarCom includes all the internal and external communications and activities undertaken to meet marketing objectives and build, maintain and protect brand share, perception and reputation in the marketplace.
Pitch bloggers, because being covered in important blogs will get you noticed by mainstream media. When was the last news release you sent?
Personal relationships with reporters are important. Tell them how you solve customer problems. Does the reporter have a blog? Read it. Comment on it.
How to Boost Your Digital Marketing With PR
Track back to it. Once you know what a reporter is interested in, send them an individualised pitch crafted especially for her needs. Written by Dr Paul Marsden Chartered research psychologist specialising in consumer behaviour, wellbeing and technology. Great summary. Many thanks. Further reading. August 30, August 8, August 7,